Indoor Location & Privacy: Steering Clear of the ‘Creepy Line’

Today I will be speaking on location privacy issues at the Place 2014: The Business of Location event in NYC. The panel will be moderated by Jules Polonetsky, Executive Director and Co-chair of the Future of Privacy Forum. My co-panelists include Maya Mikhailov, EVP and Co-Founder, GPShopper, Amanda Koulousias, Attorney, Federal Trade Commission and Kate Kaye, Writer, Advertising Age. We will be discussing how to drive engagement without crossing the “creepy line”, what are the issues and emerging best practices and whether the “surveillance” backlash derail merchant adoption of indoor location.

This content has been updated on August 29, 2014 at 11 h 34 min.