Privacy Practices that Promote Consumer Trust

CMA Regulatory Conference: Digital Crossroads – Marketing, Privacy, Data and Consumer Trust Link to the event

November 25, 2014

This session will discuss the privacy challenges that businesses are facing in the digital environment and more specifically, how they can make sure to maintain consumer trust. Privacy laws are not always well adapted to new digital marketing developments and therefore, businesses have to determine where to draw the line on ethical vs. unethical marketing practices in the digital environment.

This session will cover what type of policies should be in place to ensure that businesses are not only compliant with privacy laws, but that they can further build on consumer trust. The session will discuss what are the privacy issues resulting from the use location information and analytics. A review of which type of information should never be used for behavioral advertising purposes will be made. A step by step approach which should be undertaken by a business before undertaking new types of marketing practices will be proposed, in order to avoid consumer privacy concerns.

When you leave this session you will…

• Better understand the privacy issues resulting from the use location information and analytics
  Know exactly what type of information should never be used for behavioral advertising purposes.
• Be able to establish the step by step process which should be considered by a business when undertaking new types of marketing practices in order to avoid privacy concerns.
• Have better knowledge on where to draw the line on ethical vs. unethical marketing practices in the digital environment.

This content has been updated on October 3, 2014 at 20 h 20 min.